This article is a part of the Antitrust's Uncertain Future: Competition in the New Regulatory Landscape symposium.
Brrring! “Gee, this iPhone alarm is the worst—I should really change that sometime. Let’s see what’s in my calendar for today…”
In accordance with new regulatory requirements, Apple is providing you with a choice of app stores. Please select an option from the menu below. Going forward, iOS applications will download via the selected store by default. To read additional information about an app store, tap “learn more”; to confirm your selection, tap “install.” Beware: outside of the App Store, Apple is not responsible for the privacy and security of applications and transactions.
“Wait, didn’t I have to make this choice last year already—or did that concern browsers? What do ‘new regulatory requirements’ even mean? And how is there no ‘remind me later’ button like there is for iOS updates? They really shouldn’t push this upon people before their morning coffee. Guess I’ll just stick with the devil I know and select the App Store like last time?
“Then again, if I’m to believe those targeted ads, that’s costing me serious money. And didn’t Steve say he saves like $3 on his Tinder subscription every month with whatever store he’s using? That could add up, especially if it also applies for Spotify and Netflix. But I don’t want some dodgy app from some obscure store to brick my phone either. Well, I suppose it can’t hurt to look at the options.”
Appdroid – A wide choice of apps without Apple’s puritan content restrictions. Install now and discover *everything* the developer community has to offer.
“Why am I getting the feeling that this store’s focus might be … NSFW?”
Amazon AppStore – Your trusted partner in distribution. Lower fees guaranteed and Prime members get an additional 5% discount on every in-app purchase. Install now and receive a $25 welcome credit.
“Well, at least I know those guys. But they already handle my e-commerce, video streaming, game streaming, and have even started delivering my prescription medicine… I’m not sure I also want them taking over my phone—these ads are targeted enough as they are.”
Epic Store – The premium app-store experience without the premium price point. On average, users of the Epic Store save $20/year on app purchases. And all apps are subject to human review—just like in the App Store.
“Epic, that sounds familiar… Oh right, that’s the maker of Fortnite, isn’t it? Gosh, it’s been a while since I played that game. If they can create a virtual world like that, I guess they can run an app store.
“But do these alternatives even have all the apps I want? If not, where do I get them? And don’t tell me ‘the web’ because the last time I downloaded an app from a random website was… not great. I don’t want to have to make another trip to the Genius Bar. Although I suppose I have learned my lesson now: trust those pop-ups with security warnings and only download apps with a ‘notarized by Apple’ badge.
“And I guess there’s the opposite problem too: it’s not like the App Store has everything. Despite all sorts of announcements, I still can’t find xCloud in the App Store. Accessing that cloud-gaming service via the web has been a pain, although it’s gotten a bit better since I ditched Safari in that browser choice screen. Does selecting another app store mean I can finally download a cloud-gaming app?”
App Store – The most popular app store, designed especially for iOS. After more than a decade, the App Store continues to lead the industry in terms of privacy, security and user-friendliness—and now boasts an attractive new fee structure.
“A new fee structure… God, save me from having to tap ‘learn more’ to find out what that means. I’ve had to learn more about the app ecosystem than is good for me already.
“Oh wait, what’s that? There is actually a ‘remind me later’ button—its clever shading escaping my bleary eyes… Guess I’ll offload this app-store selection on future me!”