Study of Beauty in Politics

Cite this Article
Bill Sjostrom, Study of Beauty in Politics, Truth on the Market (June 16, 2006),

A reader of this blog asked me to post the following:

Several studies document that beauty plays a role in the labor market: beautiful people earn more than others. Three economists are conducting a study to see whether there is a beauty premium in politics as well, such that beautiful candidates have greater electoral success. You are hereby invited to participate in the study, run by Associate Professor Niclas Berggren (The Ratio Institute), Dr. Henrik Jordahl (Uppsala University) and Professor Panu Poutvaara (University of Helsinki). Click here to participate in the study–it involves taking a web survey where you assess photos of politicians.