Comments on: Some Reading http://truthonthemarket.com/2009/04/21/some-reading/ Academic commentary on law, business, economics and more Sat, 11 Feb 2012 12:44:26 +0000 hourly 1 http://wordpress.com/ By: antitrust guy http://truthonthemarket.com/2009/04/21/some-reading/#comment-7664 Thu, 23 Apr 2009 20:02:06 +0000 http://www.truthonthemarket.com/?p=1470#comment-7664 I understand virtually none of the marketing-business gobbledegook* in the PR in Luke’s post. Nonetheless, I am curious why it has taken Pepsi (and Coke) 100 years to realize that vertical integration with bottlers might make sense. What has changed about the industry recently? Anything other than the respective financial strength of the product companies and the bottlers?

*Cf. Yahoo Serious Film Festival

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