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	<title>Comments on: Espresso Exclusivity?</title>
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	<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/</link>
	<description>Academic commentary on law, business, economics and more</description>
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		<title>By: TRUTH ON THE MARKET &#187; Starbucks Store Traffic and Nonexclusivity</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6247</link>
		<dc:creator><![CDATA[TRUTH ON THE MARKET &#187; Starbucks Store Traffic and Nonexclusivity]]></dc:creator>
		<pubDate>Fri, 16 Nov 2007 17:36:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6247</guid>
		<description><![CDATA[[...] Starbucks&#8217; willingness to sell its product widely rather than reserve it exclusively for its full-service franchisees suggests to me that the firm is competing aggressively in an &#8220;output enhancing,&#8221; pro-consumer way, rather than seeking to find ways to reduce output and raise price, as some opportunistic antitrust plaintiffs have erroneously alleged. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Starbucks&#8217; willingness to sell its product widely rather than reserve it exclusively for its full-service franchisees suggests to me that the firm is competing aggressively in an &#8220;output enhancing,&#8221; pro-consumer way, rather than seeking to find ways to reduce output and raise price, as some opportunistic antitrust plaintiffs have erroneously alleged. [...]</p>
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		<title>By: TRUTH ON THE MARKET &#187; Steamy Expresso</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6246</link>
		<dc:creator><![CDATA[TRUTH ON THE MARKET &#187; Steamy Expresso]]></dc:creator>
		<pubDate>Mon, 22 Jan 2007 22:36:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6246</guid>
		<description><![CDATA[[...] A few weeks ago, I suggested that Belvi&#8217;s antitrust suit against Starbucks is weak and ought to be dismissed. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] A few weeks ago, I suggested that Belvi&#8217;s antitrust suit against Starbucks is weak and ought to be dismissed. [...]</p>
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		<title>By: TRUTH ON THE MARKET &#187; Starbucks Antitrust Update</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6245</link>
		<dc:creator><![CDATA[TRUTH ON THE MARKET &#187; Starbucks Antitrust Update]]></dc:creator>
		<pubDate>Sat, 30 Sep 2006 03:49:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6245</guid>
		<description><![CDATA[[...] Steven Donegal on Another study on the harm of backdating.Antitrust Review &#187; A Random Walk on Antitrust Canons.Josh on Espresso Exclusivity?.Keith on Espresso Exclusivity?.Harry Gerla on Espresso Exclusivity?.Josh on Espresso Exclusivity?.Keith Sharfman on Espresso Exclusivity?.Adam T. Savett on Espresso Exclusivity?.Keith Sharfman on Espresso Exclusivity?.Geoffrey Manne on Espresso Exclusivity?. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Steven Donegal on Another study on the harm of backdating.Antitrust Review &raquo; A Random Walk on Antitrust Canons.Josh on Espresso Exclusivity?.Keith on Espresso Exclusivity?.Harry Gerla on Espresso Exclusivity?.Josh on Espresso Exclusivity?.Keith Sharfman on Espresso Exclusivity?.Adam T. Savett on Espresso Exclusivity?.Keith Sharfman on Espresso Exclusivity?.Geoffrey Manne on Espresso Exclusivity?. [...]</p>
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		<title>By: Josh</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6244</link>
		<dc:creator><![CDATA[Josh]]></dc:creator>
		<pubDate>Thu, 28 Sep 2006 21:22:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6244</guid>
		<description><![CDATA[Harry asks:

&quot;If, as a number of other commentators have suggested, competition is not hampered because other venues for coffee shops are readily available for Starbucksâ€™ rivals, is Starbucks paying hard cash for an illusory benefit?&quot;

Nope.  It simply does not logically follow from the proposition competition (in the coffee market, to be clear) is not hampered by the exclusive leases that Starbucks must be paying for an illusory benefit.  There is, as Harry knows, a voluminous literature on the efficiency-enhancing properties of exclusivity (and de facto exclusivity) that have nothing to do w. anticompetitive exclusion. Firms with market power and firms with little or zero market power in highly competitive markets adopt exclusive arrangements throughout the economy for a variety of reasons.

While that literature is too voluminous to do justice to in a post, and I hope that Harry does not accuse me (again) of &quot;blithely&quot; ingoring important disputes.  I do not think it is difficult to think of pro-competitive explanations for Starbucks&#039; desire to not have rival coffee shops in the immediate vicinity.  The bottom line is that exclusive arrangements can increase the joint surplus earned by the landlord/ SB combination and that these premiums represent a sharing of the premium --- not Starbucks&#039; ignorance.]]></description>
		<content:encoded><![CDATA[<p>Harry asks:</p>
<p>&#8220;If, as a number of other commentators have suggested, competition is not hampered because other venues for coffee shops are readily available for Starbucksâ€™ rivals, is Starbucks paying hard cash for an illusory benefit?&#8221;</p>
<p>Nope.  It simply does not logically follow from the proposition competition (in the coffee market, to be clear) is not hampered by the exclusive leases that Starbucks must be paying for an illusory benefit.  There is, as Harry knows, a voluminous literature on the efficiency-enhancing properties of exclusivity (and de facto exclusivity) that have nothing to do w. anticompetitive exclusion. Firms with market power and firms with little or zero market power in highly competitive markets adopt exclusive arrangements throughout the economy for a variety of reasons.</p>
<p>While that literature is too voluminous to do justice to in a post, and I hope that Harry does not accuse me (again) of &#8220;blithely&#8221; ingoring important disputes.  I do not think it is difficult to think of pro-competitive explanations for Starbucks&#8217; desire to not have rival coffee shops in the immediate vicinity.  The bottom line is that exclusive arrangements can increase the joint surplus earned by the landlord/ SB combination and that these premiums represent a sharing of the premium &#8212; not Starbucks&#8217; ignorance.</p>
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		<title>By: Keith</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6243</link>
		<dc:creator><![CDATA[Keith]]></dc:creator>
		<pubDate>Thu, 28 Sep 2006 20:32:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6243</guid>
		<description><![CDATA[Harry--
You&#039;re right that a Section 2 maintenance claim against Starbucks can only work if Starbucks is a monopolist in the coffee market. (Though of course, even without monopoly power, attempted monopolization would still be a cognizable allegation under section 2.)

But as your comment recognizes, it makes no difference how powerful Starbucks is in coffee if it doesn&#039;t have market power in real estate. That is the sense in which I mean that the extent of Starbucks&#039; market power in real estate is the relevant inquiry here. Sure, if one could show market power in real estate (which, as you recognize, is quite a hurdle) it then might be relevant under Section 2 whether Starbucks is a monopolist in coffee (itself a dicey proposition) or at least in a properly defined market in &quot;high end coffee&quot; (which is also unlikely).

I like your second point about the rent premium. Yes, either there is one or there isn&#039;t one. I guess David&#039;s point was that it&#039;s doubtful whether there&#039;s a premium at all. But even if there is a premium, Geoff and Josh have explained that it&#039;s the &lt;em&gt;landlord &lt;/em&gt;that has the market power in the building lobby &quot;micro market&quot; (if I may coin such a term), not &lt;em&gt;Starbucks&lt;/em&gt;, and if the landlord selects Starbucks rather than some other coffee store as sole coffee shop tenant, that discretionary amenity choice is itself the product of a fiercely competitive real estate leasing market.]]></description>
		<content:encoded><![CDATA[<p>Harry&#8211;<br />
You&#8217;re right that a Section 2 maintenance claim against Starbucks can only work if Starbucks is a monopolist in the coffee market. (Though of course, even without monopoly power, attempted monopolization would still be a cognizable allegation under section 2.)</p>
<p>But as your comment recognizes, it makes no difference how powerful Starbucks is in coffee if it doesn&#8217;t have market power in real estate. That is the sense in which I mean that the extent of Starbucks&#8217; market power in real estate is the relevant inquiry here. Sure, if one could show market power in real estate (which, as you recognize, is quite a hurdle) it then might be relevant under Section 2 whether Starbucks is a monopolist in coffee (itself a dicey proposition) or at least in a properly defined market in &#8220;high end coffee&#8221; (which is also unlikely).</p>
<p>I like your second point about the rent premium. Yes, either there is one or there isn&#8217;t one. I guess David&#8217;s point was that it&#8217;s doubtful whether there&#8217;s a premium at all. But even if there is a premium, Geoff and Josh have explained that it&#8217;s the <em>landlord </em>that has the market power in the building lobby &#8220;micro market&#8221; (if I may coin such a term), not <em>Starbucks</em>, and if the landlord selects Starbucks rather than some other coffee store as sole coffee shop tenant, that discretionary amenity choice is itself the product of a fiercely competitive real estate leasing market.</p>
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		<title>By: Harry Gerla</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6242</link>
		<dc:creator><![CDATA[Harry Gerla]]></dc:creator>
		<pubDate>Thu, 28 Sep 2006 20:08:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6242</guid>
		<description><![CDATA[I must agree that the allegations in the complaint do seem a bit far fetched.  However, I must take issue with one point in the original post.  Keith says that the allegation that Starbucks has a 73% market share in the alleged high end coffee shop market (as I said the allegations are a bit far fetched) is &quot;irrelevant.&quot;  What matters is whether Starbucks has monopoly power in the real estate market.  This is simply wrong.  The plaintiff is claiming that Starbucks has monopoly power in the high end coffee shop market (hence the 73% market share claim) and that it has obtained, maintains or extends that power through the monopolizing conduct of cutting off its rivals from a resource needed for competition--desirable real estate space.  Again, I express no opinion on either the factual accuracy of the claims or their legal sufficiency (e.g., whether Starbucks conduct should be considered &quot;monopolizing conduct&quot; even if it is proven).

I find one point particularly interesting.  Landlords seem to be demanding a premium for exclusivity.  This makes sense because the landlords are narrowing their potential universe of leasees.  Allegedly, Starbucks is paying the premium.  What does Starbucks get out of the deal?  If, as a number of other commentators have suggested, competition is not hampered because other venues for coffee shops are readily available for Starbucks&#039; rivals, is Starbucks paying hard cash for an illusory benefit?]]></description>
		<content:encoded><![CDATA[<p>I must agree that the allegations in the complaint do seem a bit far fetched.  However, I must take issue with one point in the original post.  Keith says that the allegation that Starbucks has a 73% market share in the alleged high end coffee shop market (as I said the allegations are a bit far fetched) is &#8220;irrelevant.&#8221;  What matters is whether Starbucks has monopoly power in the real estate market.  This is simply wrong.  The plaintiff is claiming that Starbucks has monopoly power in the high end coffee shop market (hence the 73% market share claim) and that it has obtained, maintains or extends that power through the monopolizing conduct of cutting off its rivals from a resource needed for competition&#8211;desirable real estate space.  Again, I express no opinion on either the factual accuracy of the claims or their legal sufficiency (e.g., whether Starbucks conduct should be considered &#8220;monopolizing conduct&#8221; even if it is proven).</p>
<p>I find one point particularly interesting.  Landlords seem to be demanding a premium for exclusivity.  This makes sense because the landlords are narrowing their potential universe of leasees.  Allegedly, Starbucks is paying the premium.  What does Starbucks get out of the deal?  If, as a number of other commentators have suggested, competition is not hampered because other venues for coffee shops are readily available for Starbucks&#8217; rivals, is Starbucks paying hard cash for an illusory benefit?</p>
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		<title>By: Josh</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6241</link>
		<dc:creator><![CDATA[Josh]]></dc:creator>
		<pubDate>Wed, 27 Sep 2006 21:54:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6241</guid>
		<description><![CDATA[Adam:

The question is whether this distinction makes any difference for the competitive analysis, which is I addressed in my comment (as did Geoff&#039;s analysis of why a landlord might desire such a term, which might be read as making the case that this distinction cuts in favor of a pro-competitive interpretation of SB&#039;s conduct).

Pro-competitive justifications aside, the question is whether Starbucks&#039; exclusive dealing contracts can harm competition by foreclosing rivals from access to real estate.  The point I made above, which I will now reiterate, is that the necessary conditions for such harm are highly unlikely to be satisfied here.  The alternative argument, that any given building is an essential facility and therefore the exclusive should be a violation of AT law whether or not there is substantial foreclosure, is absurd (there is a lot of real estate that can potentially be used as a coffee shop should SB&#039;s would-be supra-competitive prices attract entry...).  Perhaps these lease terms are of such a scope as to actually prevent rival coffee shops from entering into agreements to obtain retail space in sufficient magnitude to prevent entry throughout a well-defined market.  But I doubt it.]]></description>
		<content:encoded><![CDATA[<p>Adam:</p>
<p>The question is whether this distinction makes any difference for the competitive analysis, which is I addressed in my comment (as did Geoff&#8217;s analysis of why a landlord might desire such a term, which might be read as making the case that this distinction cuts in favor of a pro-competitive interpretation of SB&#8217;s conduct).</p>
<p>Pro-competitive justifications aside, the question is whether Starbucks&#8217; exclusive dealing contracts can harm competition by foreclosing rivals from access to real estate.  The point I made above, which I will now reiterate, is that the necessary conditions for such harm are highly unlikely to be satisfied here.  The alternative argument, that any given building is an essential facility and therefore the exclusive should be a violation of AT law whether or not there is substantial foreclosure, is absurd (there is a lot of real estate that can potentially be used as a coffee shop should SB&#8217;s would-be supra-competitive prices attract entry&#8230;).  Perhaps these lease terms are of such a scope as to actually prevent rival coffee shops from entering into agreements to obtain retail space in sufficient magnitude to prevent entry throughout a well-defined market.  But I doubt it.</p>
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		<title>By: Keith Sharfman</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6240</link>
		<dc:creator><![CDATA[Keith Sharfman]]></dc:creator>
		<pubDate>Wed, 27 Sep 2006 21:37:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6240</guid>
		<description><![CDATA[I&#039;m not sure I understand the distinction that Adam is making. What&#039;s the difference whether it&#039;s a single building or a multi-building complex? Either way, the owner may have perfectly good reasons for limiting the number of coffee shops via exclusivity in the lease. And (as Josh explains) any coffee shop firm is free to compete with Starbucks to become the exclusive coffee shop tenant for any building where the landlord desires such an arrangement.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure I understand the distinction that Adam is making. What&#8217;s the difference whether it&#8217;s a single building or a multi-building complex? Either way, the owner may have perfectly good reasons for limiting the number of coffee shops via exclusivity in the lease. And (as Josh explains) any coffee shop firm is free to compete with Starbucks to become the exclusive coffee shop tenant for any building where the landlord desires such an arrangement.</p>
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		<title>By: Adam T. Savett</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6239</link>
		<dc:creator><![CDATA[Adam T. Savett]]></dc:creator>
		<pubDate>Wed, 27 Sep 2006 21:29:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6239</guid>
		<description><![CDATA[The allegation is that Starbucks is entering into leases that prohibit competing coffee shops both in and around the same building, such as when a single landlord or property manager controls contiguous or connected buildings.

This is a distinction with at least some relevance to this discussion.]]></description>
		<content:encoded><![CDATA[<p>The allegation is that Starbucks is entering into leases that prohibit competing coffee shops both in and around the same building, such as when a single landlord or property manager controls contiguous or connected buildings.</p>
<p>This is a distinction with at least some relevance to this discussion.</p>
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		<title>By: Keith Sharfman</title>
		<link>http://truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6238</link>
		<dc:creator><![CDATA[Keith Sharfman]]></dc:creator>
		<pubDate>Wed, 27 Sep 2006 19:46:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.truthonthemarket.com/2006/09/25/espresso-exclusivity/#comment-6238</guid>
		<description><![CDATA[Excellent points Geoff. You&#039;re right that it should not make any difference for antitrust purposes what Starbucks pays for the space. And you&#039;re also right that the building owner has a property right to exploit the space in a revenue maximizing way, including by means of exclusion. The amount that Starbucks (or any coffee shop) would be willing to pay to lease the space is a function, in part, of how many other coffee shops locate there. The smaller the number of coffee shops on the premises, the more Starbucks should be willing to pay for the space. Specifying that number in the lease performs the socially valuable function of reducing uncertainty about how valuable the space is. And if the building wants that number to be one, it has that right.]]></description>
		<content:encoded><![CDATA[<p>Excellent points Geoff. You&#8217;re right that it should not make any difference for antitrust purposes what Starbucks pays for the space. And you&#8217;re also right that the building owner has a property right to exploit the space in a revenue maximizing way, including by means of exclusion. The amount that Starbucks (or any coffee shop) would be willing to pay to lease the space is a function, in part, of how many other coffee shops locate there. The smaller the number of coffee shops on the premises, the more Starbucks should be willing to pay for the space. Specifying that number in the lease performs the socially valuable function of reducing uncertainty about how valuable the space is. And if the building wants that number to be one, it has that right.</p>
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